On February 15, FAW Group’s premium auto brand Hongqi officially began the presale of the HS3, an entry-level luxury SUV model in the Middle East market, which is scheduled to hit the market on February 28. At that evening, the Hongqi HS3 dazzled as it illuminated the 82 panel matrix screen in Riyadh’s Boulevard City center, kicking off an extraordinary presale event.

Positioned as a compact SUV model, the Hongqi HS3 represents a sophisticated and dynamic addition to Hongqi's lineup, and boasts Hongqi’s latest family design language and advanced technologies. With its stylish exterior design, oversized space, powerful powertrain, advanced intelligent configurations, and comprehensive passive and active safety features, the HS3 will fully meet the daily traveling demands and expectations of consumers in the Middle East.

As an important part of Hongqi's international strategy, the Middle East remains a crucial region for overseas expansion. To better integrate into the Middle Eastern market and connect with local users, Hongqi has conducted a series of diverse marketing activities. These include the eye-catching display on the Boulevard City matrix screen and the simultaneous appearance of flagship models E-HS9 and H9 at the prestigious Ball of Arabia event hosted by top fashion media outlet VOGUE. These efforts effectively localize and convey the narrative of Hongqi as China's top luxury automotive brand, providing Middle Eastern users with a more intuitive, in-depth, and comprehensive understanding of Hongqi automobiles.

FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.