Founded on February 6th, 1991, FAW-Volkswagen Automotive Co., Ltd. (hereinafter referred to as FAW-Volkswagen) is a large joint venture passenger vehicle manufacturer founded by China FAW Group Corporation, German Volkswagen AG, AUDI AG, and Volkswagen (China) Investment Co., Ltd. It is the first modernized passenger vehicle manufacturer established in China that corresponds with the economic scale.
After nearly 30 years of development, FAW-Volkswagen’s production capacity layout is spread across Northeast China (Changchun), Southwest China (Chengdu), South China (Foshan), East China (Qingdao) and North China (Tianjin) with eight professional production plants.
From one brand and one product at the time of its founding, FAW-Volkswagen has become a mature domestic passenger car manufacturer covering A, B, and C classes. To date, more than 20 products have been launched under the three major brands of Audi, Volkswagen and Jetta, which includes the Audi A6L, Audi A6L e-tron, Audi Q5L, Audi A4L, Audi Q3, Audi A3 Limousine, Audi A3 Sportback, Audi Q2L, Audi Q2L e-tron, Magotan GTE, Magotan, CC, TAYRON, TAYRON R-Line, T-ROC, TACQUA, Sagitar, Golf, Golf GTI, Golf R-Line, GOLF SPORTSVAN, e-Golf, C-TREK, Bora, e-Bora, Jetta VS7, Jetta VS5, and Jetta VA3.
While on a course of rapid development, FAW-Volkswagen continues to enhance its technical R&D strength. At present, it has a modeling test workshop, platform test center, modeling and virtual reality center, measurement technology center, vehicle safety center, trial production center, and a number of functional laboratories. In August 2019, the first phase of FAW-Volkswagen Automotive Proving Ground, which is the largest comprehensive Automotive Proving Ground in China, was completed and put into operation. The completion of the Proving Ground not only fills in the gaps of the Chinese automotive industry in the field of verification testing, but also fulfills FAW-Volkswagen’s determination to build a complete automotive eco-industrial chain with practical actions, and will further take the company to a new level in market competition. The FAW-Volkswagen New Technology Development Center, for which the groundbreaking ceremony in Changchun was held in October 2019, is another crucial step for FAW-Volkswagen in the field of technology development and is also vital for FAW-Volkswagen’s implementation of the “full value chain localization” strategy. After completion, the new technology development center will become the role model for industry development with industry-leading technical indicators and test conditions. It will further promote the transformation and upgrading of Changchun as well as the entire northeastern automotive industry.
Using the Volkswagen Group’s world-class MQB and MEB platforms, FAW-Volkswagen applies a wide range of leading equipment and technologies throughout various aspects of production, which essentially ensures the precision and stability of FAW-Volkswagen’s products at every production stage.
FAW-Volkswagen always believes in "Quality First," with an abiding pursuit of user satisfaction. With "Advance together" as the core brand development concept, it continuously improves quality to enhance user’s satisfaction. It works to standardize service processes, raise service standards, and enhance pre-sales, sales and aftersales services, providing all-around care and support to customers throughout their journey. The company has also established an integrated customer relationship management system.
In addition, FAW-Volkswagen has also established a nationwide, highly efficient dealer network. It collaborates with dealers based on the principle of mutual benefit. Through diversified marketing approaches such as customer-centric 4S stores, 3S stores, city showrooms, and online marketing, it engages tens of thousands of salespersons to provide efficient and people-oriented services, building a strong marketing service matrix.
The rapid development of FAW-Volkswagen has driven the growth of the supplier system. Currently, there are over 750 suppliers of production materials serving FAW-Volkswagen, of which more than half of them are A-class suppliers. FAW-Volkswagen has also implemented an integrated supplier capability enhancement program and carried out comprehensive joint assessments of the supplier logistics system, cost control system, product development, project management system, etc. to promote the overall and balanced development of suppliers' main business capabilities. It also ensures that FAW-Volkswagen's product production chain is overseen by a comprehensive quality management system from beginning to end. Through recruitment from domestic campuses, society and overseas talent markets, FAW-Volkswagen has built a strong talent pool in the fields of technology and management. It respects employees’ personal wishes for development. It continues improving the ability and value of employees, building up a good employer image both inside and outside the company, gaining wide recognition from professional organizations and the public. Up to 2019, the company has been accredited by the Top Employers Institute as one of the "Top Employers China" for eleven consecutive years, and has ranked the first among winners of the "Best Employers for Chinese College Students" in the automotive industry by ChinaHR.com for the ninth consecutive year.
FAW-Volkswagen regards being the "The most outstanding auto company in China for customers, employees and partners, shaping the future of mobility " as its vision to actively fulfill its mission, "We offer first-class vehicles to exceed customer expectations. We provide innovative services to fascinate customers. We strive for environmental and social sustainability together with our employees and partners." FAW-Volkswagen actively fulfil its social responsibilities while realizing its own economic benefits. On the one hand, FAW-Volkswagen continues to provide consumers with reliable quality products and contributes to local economic development and prosperity of the automobile market. On the other hand, FAW-Volkswagen has always adhered to environmental protection and green concepts, supported charities, actively advocated traffic safety, and taken the lead in setting an example within the industry. This has helped win the favor of customers, industry support, and social recognition. Moreover, over the years, its corporate brands and product brands have repeatedly won many awards from the government, industry, and media.
Facing the new trends of industry development, FAW-Volkswagen officially released the company's "Strategy 2025" in 2017 in combination with the existing strategic system. The new "Strategy 2025" fully grasps the changing trends of the external environment and analyzes the company's situation. It focuses not only on business development, but also on management improvement to implement the company's long-term development plan in the future. FAW-Volkswagen is steadily moving forward steadily on the road of sustainable development.