FAW Group Co., Ltd. released its pioneer cultural concept system and new brand identity in Changchun on Jan 14.

Xu Liuping, chairman of FAW and secretary of the CPC FAW Group Committee, released FAW's pioneer cultural concept system in Changchun on Jan.14

The pioneer cultural concept sytem, consists of FAW’s missions, visions, values, corporate spirits, basic principles of business management, publicity words, and corporate identity, was unveiled at the press conference.

Xu Liuping, chairman of FAW and secretary of the CPC FAW Group Committee, elaborated the practical path, systematic logic, the essences, and concrete planning for the implementation of the pioneer cultural concept system at the conference.

FAW’s new corporate identity was also unveiled at the conference. The new identity retains the core element of figure “1”, which symbolizes FAW’s corporate spirit of “keeping race to the top”. Using a flat design concept, the corporate identity presents the image of an eagle spreading its wings and fighting the sky, and shows a more dynamic, futuristic and international brand image.

FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.