On August 14, the opening ceremony of the Hongqi Golden Sunflower Premium Center was held in Changchun.

Liu Yigong, President of FAW Group and deputy secretary of its Party Committee, presents the key and a delivery gift to the first vehicle owner of the Hongqi Golden Sunflower Premium Center

The Hongqi Golden Sunflower Premium Center officially opens
Located within the Changqing Plant of the FAW Hongqi Manufacturing Center, the Hongqi Golden Sunflower Premium Center leverages FAW's profound heritage and industrial culture to establish a benchmark for Chinese ultra-luxury services under a “factory-store integration” model. Centered on three core functions - brand experience, high-end customization, and exclusive delivery - it covers the full service chain for high-intent customers, delivery owners, and bespoke clients, building the brand's core differentiation with state-guest-level hospitality and underscoring FAW's commitment to the ultra-luxury market and its discerning clientele.

Exhibition area of the Hongqi Golden Sunflower Premium Center

Customization area of the Hongqi Golden Sunflower Premium Center

Delivery area of the Hongqi Golden Sunflower Premium Center
More than 70 years of development at FAW have forged a solid national-marque foundation for the Hongqi Golden Sunflower brand. Looking ahead, rooted in this heritage, the brand will uphold Eastern etiquette, continuously refine its service system and upgrade the full-chain premium experience, and polish every detail with consummate craftsmanship, so that every distinguished visitor can personally savor the unique state-guest hospitality that defines Hongqi Golden Sunflower.
Following the ceremony, guests toured the Hongqi Golden Sunflower Premium Center, enjoying an immersive appreciation of national-car craftsmanship and the aesthetics of Eastern etiquette.
FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.
| Editor: Duying
| Initial Review Chen Duohua
| Second Review: Liu Shumei
| Final Review: Li Xiang
On July 12, FAW's new energy vehicle brand, Yueyi, officially launched the Yueyi 08 electric sports sedan at the 23rd Changchun International Auto Expo. The new model comes in six variants, priced from 99,900 yuan to 139,900 yuan.

The model is available in six trims across two powertrain options: extended-range and pure-electric, with pure electric ranges of 565 km and 650 km, respectively.
The rear-mounted motor delivers a maximum output of 202 kW, achieving 0-100 km/h acceleration in 5.9 seconds. Thanks to its full 800V high-voltage platform and 6C ultra-fast charging, it can charge from 30% to 80% in just 7.5 minutes.

In terms of intelligence, the Yueyi 08 comes standard with the Qualcomm Snapdragon 8295P chip, HUAWEI Qiankun Intelligent Driving, and LiDAR. The vehicle also supports 24 driver-assistance functions, including highway NOA (Navigate on Autopilot) and memory parking.
Safety-wise, the vehicle employs a "nine-cross, nine-longitudinal" cage-style body structure, with high-strength steel accounting for 83% of the frame. It offers up to 9 airbags, ensuring comprehensive occupant protection.
FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.
| Editor: Duying
| Initial Review Chen Duohua
| Second Review: Liu Shumei
| Final Review: Li Xiang
On June 18, Hongqi, the premium automotive brand under FAW Group, made its official debut at the 2026 International Automotive & Supply Chain Expo (2026 Hong Kong Auto Expo) held in Hong Kong from June 18 to 22. At the expo, the brand unveiled its inaugural right-hand-drive (RHD) product lineup and announced the launch of the RHD version of its E-HS9 all-electric flagship SUV in the Hong Kong market.
Mr. Chen Bin, Vice President of FAW and Executive Vice President of the Hongqi Brand Operation Committee, elaborated on FAW Group's globalization development strategy. During the 14th Five-Year Plan period, Hongqi has achieved breakthroughs in more than 1,500 core technologies, expanded its exports to 40 countries and regions, and garnered the trust of more than 2.3 million families, solidifying its leadership among premium brands in China.

Hongqi Global SUV
Mr. Chen Bin shared insights centered on Hongqi's brand philosophy of "Building Quality Vehicles for Global Users." He stated that Hongqi remains committed to its mission as a national brand and will seize the development opportunities presented by the Belt and Road Initiative and the Guangdong-Hong Kong-Macao Greater Bay Area to deepen its presence in Hong Kong and contribute to the region's high-quality development. With Hong Kong's unique role as a gateway to international markets, Hongqi will further deepen collaboration with global partners, drive the overseas expansion of China's automotive industry, and support the development of Hong Kong.

Hongqi EHS5
In addition, the Hongqi Brand Experience Center in Hong Kong will officially open on July 1, offering local consumers high-quality products and services.

Hongqi E-HS9
The three right-hand-drive models on display - the Hongqi Global SUV, the Hongqi EHS5 and the Hongqi E-HS9 - made their debut at the auto expo. Together, they integrate luxurious design, cutting-edge technologies, and all-around safety features, representing a synthesis of Hongqi's Eastern luxury heritage and its cutting-edge technological prowess.
Also featured at the exhibition was the Hongqi E-HS9 "Silk Road Journey" Southeast Asia commemorative model, heralding the official market launch of the right-hand-drive E-HS9 SUV in Hong Kong. Blending Eastern elegance with state-of-the-art technology, this model offers Hong Kong consumers a refined, reliable, and extraordinary premium travel experience.
FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.
| Editor: Duying
| Initial Review Chen Duohua
| Second Review: Liu Shumei
| Final Review: Li Xiang