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  • The Muse Design Awards has announced on its official website that the Hongqi Digital Cockpit HMI (Human-Machine Interface), independently developed by FAW, stood out in the fierce competition of the 2026 Muse Design Awards and won the Gold Award. Organized by the International Awards Associates (IAA), the Muse Design Awards is one of the most influential awards in the global creative design field, often hailed as the "Oscar of Design." The awards span multiple disciplines including product and digital art, representing the highest level of global design. The 2026 competition received over 10,000 entries from more than 100 countries and regions. This Gold Award win fully demonstrates the high recognition of Hongqi's human-machine interaction design by the international design community.

    The award-winning Hongqi Digital Cockpit HMI solution aims to define a premium intelligent interaction experience rooted in China. Based on Eastern natural aesthetics and combined with cutting-edge parametric spatial particle digital art, it establishes an aesthetic design philosophy of "micro, meso, and macro." By adopting more vibrant forms of expression and richer interaction scenarios, the design drives the transformation of the cockpit experience from function-oriented to emotion-oriented. With humanistic philosophy as its overarching logic, the solution transforms Hongqi's classic brand genes into a fluid digital language, achieving a perfect symbiosis of the brand's historical heritage and futuristic technological sensibility.

    This design will be integrated into the new Hongqi models, delivering a comprehensive enhancement to the cockpit interaction experience. FAW will continue to deepen its HMI platform solutions, expanding their application boundaries and driving the evolution of the cockpit experience across all Hongqi models toward a platform-based approach.

    | Editor:Xu Xinyu
    | Initial Review: Fiona Ding
    | Second Review:Zhang Tiangang
    | Final Review:Gao Jianxiong

  • CHANGCHUN, April 29 (Xinhua) -- Hongqi, the iconic brand under China's leading automaker FAW Group, has launched a new group of models for overseas markets, including the Hongqi Global SUV and a right-hand-drive version of the E-HS9, as the Chinese marque accelerates its international expansion.

    Hongqi Global SUV

    The latest overseas SUV lineup includes Hongqi Offroad, Hongqi Global SUV, the right-hand-drive E-HS9 and the E-HS5, which will be offered in both left- and right-hand-drive versions, FAW said. The rollout gives Hongqi a broader product range across fuel-powered and electric models, while supporting sales in markets with different driving systems.

    The right-hand-drive E-HS9

    Founded in 1958, Hongqi has long been associated with China's state celebrations, with its sedans used as official cars at major national events. The brand is also one of China's best-known high-end domestic auto marques.

    Giles Taylor, Hongqi's global vice president of design, said the four newly launched models retain the brand's "Eastern luxury" design language while being tailored for regional cultures, user needs and driving habits.

    Hongqi plans to deepen its presence in Southeast Asia this year. The brand is set to open an experience store in Singapore and launch the E-HS9 there. It also intends to introduce the E-HS9 in Thailand and begin construction of a factory in Indonesia, according to FAW.

    Over the next five years, Hongqi aims to expand into more than 100 countries and regions and operate 1,000 sales and service outlets globally. The company also plans to work with partners across research and development, manufacturing, components, finance and services to build five regional bases covering Southeast Asia, Europe, Latin America and other markets.

    Those bases will include localized research centers, process engineering centers, supply-chain hubs and operating centers, with an emphasis on greener and lower-carbon operations, FAW said. 

    | Editor: Duying
    | Initial Review Chen Duohua
    | Second Review: Liu Shumei
    | Final Review: Li Xiang

  • The Yangon International Mobility Show 2026 was recently held at the Yangon International Convention Center. FAW Jiefang, the commercial vehicle segment of FAW, showcased its J6P heavy-duty truck and Tiger VR light-duty truck at the event, demonstrating the brand's strengths in power performance, fuel economy, reliability, and load capacity.

    In recent years, FAW Jiefang has established a strong presence in the Myanmar market. Through close collaboration with eight local distributors, the company has built a well-developed channel network and service system, enabling the Jiefang brand to achieve leapfrog growth in the local market. Leveraging solid market cultivation and product strength, FAW Jiefang has sustained rapid expansion for three consecutive years in Myanmar, securing the top position in market share. In the first quarter of 2026, the company secured an order of 1,000 trucks, laying a solid foundation for maintaining its leading position and further expanding its market presence throughout the year.

    In 2026, FAW Jiefang will continue to deepen industrial collaboration with local partners in the commercial vehicle sector, precisely align with local KD assembly needs, and accelerate localized production and product deployment in the Myanmar market, achieving localized assembly of core models such as the J6P and J6V.

    Based on the actual needs of the Myanmar market, FAW Jiefang upholds the principle of planning together, building together and benefiting together, continues to develop customized product solutions and builds a one-stop service covering the entire product lifecycle. These efforts aim to help local customers reduce operational costs and improve efficiency, while deeply integrating the Jiefang brand into Myanmar's local logistics and industrial ecosystem.

    Looking ahead, FAW Jiefang will diligently implement its "SPRINT 2030" international strategy,  strengthen product development and technological advancement, enhance product competitiveness and full-process service capabilities, and work together with global partners to expand its global footprint.

    FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.

    | Editor: Duying
    | Initial Review Chen Duohua
    | Second Review: Liu Shumei
    | Final Review: Li Xiang

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