FAW Group Corporation (FAW) released the R.Flag SIGHT 531 Technological Development Strategy at its Fifth Science and Technology Conference in Changchun on April 18.

The “SIGHT”, which represents five major brand genes of Hongqi – Safety-security, Intelligence, Green, Health, and Taste, indicates the brand’s new strategic position in technological innovations of forward-looking insight, future-oriented layout, and steer changes.

At the conference, FAW also released Hongqi’s three major technological platforms – the “Hongqi Tiangong” electric platform HME, the “Hongqi Honghu” hybrid platform HMP, and the “Hongqi Jiuzhang” intelligent platform HIS.

Focusing on the five major brand genes, Hongqi will strive to make new breakthroughs in core technologies in key fields, to produce excellent products, and to develop outstanding and competitive brand.

In term of safety, Hongqi brand is dedicated to develop an ultra-high safe battery features no thermal runaway and energy loss, and high insulation. Currently, the matrix-type and all-around insulated protective technologies have been applied in mass production. 

In the field of intelligence, the millisecond level control and broadband response Active Suspension 2.0, in-housed developed by Hongqi brand, will make its debut in the Hongqi C801 model this year. The active suspension will help to reduce inertia in the cabin, resulting in a more pleasant driving experience. By 2026, Hongqi brand will launch the Full Active Suspension 3.0, providing users with a comfortable riding experience regardless of road bumps and a smooth handling experience regardless of the curvature of the road.

Hongqi Next-Generation Electric Drive System can realize a maximum efficiency of 96 percent, and deliver a power density of 3.2kW/kg, which is at the leading level in the industry. In the field of low-carbon manufacturing, the Internet of Things platform aims to develop a digital twin factory that integrates 3D models of production lines and operational status.

Regarding health function, Hongqi has made breakthroughs in 16 core technologies, including bio-based natural material, multifunctional nanometer ecological ion material, and particle purification. The technology of ecological nano ion leather will also make its debut in Hongqi new H9 model this month, which can achieve zero formaldehyde and significantly remove unpleasant odors in the car.

As to the taste, the Hongqi brand has carried out in-depth cooperation with the The Palace Museum to integrate the aesthetic charm of the Chinese classical architecture with cutting-edge technology, and perfectly incorporating it into the design of Hongqi products. Moreover, the Hongqi brand is also collaborating with the Dunhuang Academy to carry out project cooperation, and the latest design results will be presented gradually within the year.

In the next five years, Hongqi brand will spare no effort to make breakthroughs in 983 core technologies in key fields, and develop three major technology platforms – the “Hongqi Tiangong” electric platform HME, the “Hongqi Honghu” hybrid platform HMP, and the “Hongqi Jiuzhang” intelligent platform HIS.

FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.