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FAW Hongqi and Air China to Co-build a New User Mobility Ecosystem

2022-4_20


Hongqi, a premium brand of FAW Group, signed an agreement with Air China to co-build a new user experience ecosystem in Beijing on April 19.

The signing of the agreement marked the two parties would work together to foster an “on the ground” and “in the air” mobility services through comprehensive cooperation in fields such as premium chauffer service with H9 vehicles, joint marketing activities, and scenarios integration in membership privileges.

According to the agreement, premium Hongqi vehicle owners will enjoy the same privileges as premium Air China customers, such as complimentary airport pick-up/drop-off, lounge access, and additional luggage check-in. In the meantime, Air China will launch a chauffeur service with Hongqi’s H9 high-end model, providing premium cabin flyers from designated flight courses with luxurious mobility experience.

Additionally, Hongqi and Air China plan to share their membership points systems, providing more comprehensive exclusive membership services in the mobility and car-using fields.

Hongqi H9 is the brand’s most-promoted model. Positioning as a luxury sedan, the H9 comes in five trim levels, priced from RMB309,800 to RMB539,800.