Employees of China FAW Group work on an assembly line at a factory in Changchun, Jilin province, in September. [Photo/China Daily]
CHANGCHUN -- China's leading automaker, FAW Group Co Ltd, reported surging vehicle sales in the first two months of this year, getting the company off to a good start for 2024.
FAW Group's auto sales exceeded 448,000 units in the first two months of 2024, up 17.7 percent year-on-year, according to the carmaker.
Of the group's total sales, its Hongqi car brand alone accounted for 65,300 units, a year-on-year increase of 37.56 percent. Hongqi plans to launch more new energy vehicle models this year, which will boost its sales further.
FAW Group is state-owned and headquartered in Changchun, the capital of Northeast China's Jilin province. It has produced and sold more than 54 million vehicles over more than six decades.
On February 15, FAW Group’s premium auto brand Hongqi officially began the presale of the HS3, an entry-level luxury SUV model in the Middle East market, which is scheduled to hit the market on February 28. At that evening, the Hongqi HS3 dazzled as it illuminated the 82 panel matrix screen in Riyadh’s Boulevard City center, kicking off an extraordinary presale event.
Positioned as a compact SUV model, the Hongqi HS3 represents a sophisticated and dynamic addition to Hongqi's lineup, and boasts Hongqi’s latest family design language and advanced technologies. With its stylish exterior design, oversized space, powerful powertrain, advanced intelligent configurations, and comprehensive passive and active safety features, the HS3 will fully meet the daily traveling demands and expectations of consumers in the Middle East.
As an important part of Hongqi's international strategy, the Middle East remains a crucial region for overseas expansion. To better integrate into the Middle Eastern market and connect with local users, Hongqi has conducted a series of diverse marketing activities. These include the eye-catching display on the Boulevard City matrix screen and the simultaneous appearance of flagship models E-HS9 and H9 at the prestigious Ball of Arabia event hosted by top fashion media outlet VOGUE. These efforts effectively localize and convey the narrative of Hongqi as China's top luxury automotive brand, providing Middle Eastern users with a more intuitive, in-depth, and comprehensive understanding of Hongqi automobiles.
FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.
In the first month of 2024, FAW Group Corporation (FAW) announced an all-around growth in sales across its entire sub-brand lineup compared to the same period last year. In January 2024, FAW delivered 296,800 vehicles in total with a remarkable year-on-year surge of 54.2%.
Hongqi, the luxury brand of the group, saw its monthly sales hit a new high of 40,300 units last month, surging 82.9% from the year-ago period. Among which, the combined sales of the all-new Hongqi H5 and the new HS5 models leapt 178% from the previous year.
FAW Jiefang, the commercial vehicle segment of FAW Group, also did well at the beginning of 2024, with its market shares reached 24.3%, 32.8% and 33.9% in medium- and heavy-duty truck market, natural gas towing truck market, and coal transportation diesel vehicle market, respectively.
FAW Bestune, FAW Group’s another wholly-owned passenger vehicle brand, maintained its steady growing momentum in sales. In January 2024, the brand saw both its wholesale and terminal sales exceed 10,000 units, rising 86% and 121% respectively over a year earlier. The B70, Bestune’s mainstay model, posted a monthly retail volume of over 5,000 units.
As for joint ventures, FAW-Volkswagen has been actively accelerating the implementation of electric and hybrid electric technologies onto its products. Meanwhile, FAW Toyota adheres to its all-new approach with different marketing, channel distribution, strategy, model, and new energy, aiming to further facilitate its transformation and leapfrog development.
FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.