The Hongqi E-HS9, the full-sized all-electric SUV of Hongqi brand, won the “Best Full-sized Intelligent All-electric SUV”award at the China's automobile industry Summit 2023 and the Fourth Annual China Smart Car Awards Awarding Ceremony recently in Shanghai. The forum and the awarding ceremony was held by China’s Mainstream Auto Media Alliance.

As a pioneer of a full-sized all-electric SUV model under domestic-owned brand, Hongqi E-HS9 is comparable to international large luxury vehicles with its excellent intelligent connected experience and Advanced Driver-Assistance System (ADSA), marking a milestone for the development of Hongqi brand, and even for the development of Chinese automotive brands. 

FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.

According to the list of world-class specialized and sophisticated demonstration enterprises released by the State-owned Assets Supervision and Administration Commission of the State Council on March 16, FAW Jiefang Automobile Co., the commercial vehicle segment of FAW Group, was selected as world-class specialized and sophisticated demonstration enterprise that produce novel and unique products.  

As a widely recognized leader in China’s commercial vehicle industry, FAW Jiefang has always adhered to the principle of “independent development, opening up and cooperation”, taken innovation as the primary source of development, mastered core technologies in key fields, and fostered core competitive advantages of products. The brand value of Jiefang has reached 107.8 billion yuan, ranking the first place in China’s commercial vehicle market for 11 consecutive years. 

Guided by the concept of "a generation in production, a generation in development, and a generation in pre-research", FAW Jiefang has accelerated the R&D and launch of new products in line with the European technical standards, and advanced all-round development of traditional fuel vehicles, new energy vehicles and intelligent-connected vehicles.

FAW Jiefang has set up a strong R&D system covering forward-looking technology, engine, transmission, axle and assembly. With five core capabilities of technological innovation, lean design, performance development, trial production and testing, the company has also established five technology platforms featuring low carbon, informatization, intelligence, electrification and high quality, and formed a global R&D layout in four countries and nine regions with Changchun as the base.

Focusing on key fields, FAW Jiefang in recent years has made breakthroughs in systems for electro-hydraulic steering and electronically controlled pneumatic braking, integrated post-processor assembly design and development, as well as port vehicle autonomous driving, and has won the second prize of the National Science and Technology Progress Award and the first prize of the China Automotive Industry Science and Technology Progress Award.

FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.

Brand-new Hongqi H5 launched in Riyadh, the capital of Saudi Arabia on January 31, 2023, marking a breakthrough in overseas marketing for Hongqi brand. 

FAW Hongqi announced to export 1,553 vehicles in the first two months of 2023, soaring 253 percent over the last year.

In Europe, Hongqi brand held many online and offline events to enhance the brand’s influence, such as the first batch of 100 Hongqi E-HS9 arrived in Sweden, Hongqi E-HS9 debuted at Stockholm eCar Expo, airport exhibition, TV ads.

In the Middle East, Hongqi brand is well-known by the local residents through activities such as launching in Jeddah, Dammam and Abu Dhabi, KOL promotion, sponsorship of world golf events. 

In January, Motor Gruppen was invited to attend 2023 FAW Hongqi New Energy Vehicle Global Strategy Release Conference, and visited FAW’s headquarter in Changchun. The two sides exchanged ideas on the European users’ consumption preference and driving habits, Hongqi new energy outline in Europe and future products, whcih strengthened the two sides confidence in cooperation.

In early January this year, Hongqi reached an intent cooperation agreement with partners in the Central Asia. In February, Hongqi reached a strategic cooperation agreement with intended partners in the East Europe to mass produce Hongqi HS5 SUVs overseas in September.

FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.